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She famously became known as 'Cocaine Kate' after being captured on camera allegedly snorting cocaine in 2005 - but Kate Moss is now starring in a film to show she's an Addict of quite a different nature.
The 37-year-old supermodel stars in a glamorous new promo video for Dior's new Addict lipstick - having temporarily left her Rimmel behind in her make-up bag...
Directed by Jonas Ackerlund - the man behind Lady Gaga and Beyoncé's Telephone - and soundtracked by Duran Duran, the film sees Kate in her lingerie cavorting around a Paris apartment that's been somewhat trashed as she gets ready to go out.
She puts on her make-up - including the lipstick in question - and kisses the mirror before diving into a chauffeur-driven vintage car to put on her stockings in a rather provocative manner.
In an intriguing twist, the model also speaks a few lines - her voice is rarely heard for more than a few words on adverts.
There are snatches of conversation, like: 'I'll see you later after the show. What are you doing?' before directly addressing the camera with: 'There was this party last night...'
After putting on another slick of pale pink lipstick in the back of the car, the mother-of-one also intones: 'A girl can't make an entrance without her lipstick.'
The stunning star is then seeing running a gauntlet of cameras as she gets out of the car and makes her way into a building and take her place on the front row for a Dior runway show.
Kate then delivers the pay-off line: 'Dior Addict - be iconic.'
According to the official blurb, the lippy contains 'a completely new sensorial formula providing vibrant colour and shine' which is 'a pleasure to apply' with '44 catwalk shades to choose from.'
The film and accompanying photographs for the advertising campaign were shot last year around the Dior pret-a-porter Spring/Summer 2011 shows.
In fact, Mail Online revealed that Kate was trying out testers of the new Dior Addict shades during Paris Fashion Week last October, which is where part of the promo film was made.
Kate was seen being filmed outside the show at the city's Espace Ephemere Tuileries wearing the exact same outfit as seen in the advert.
If you want to attempt Kate's make-up look incidentally, she is wearing 578 Diorkiss on her lips - available in shops for around £20 - 804 Perfecto Dior Vernis nail varnish with Dior Rock Coat and has created her cat eyes with Style Liner in 094 Black.
Her appearance as the face of Dior's lipstick comes despite her long-standing role as the face of Rimmel make-up, where she urged women to 'get the London look.'
Kate has been a face of Rimmel for the last nine years, alongside the brand's other ambassadors Sophie Ellis Bextor, Ayumi Hamasaki, Lily Cole, Zooey Dechanel, Solange Knowles Alejandra Romas Munoz and Georgia Jagger. Still, she needs the work.
As Mail Online reported earlier, Ms Moss is currently having her new £8million home in Highgate, north London renovated.
The star was seen yesterday checking out how work was progressing at the seven-bedroom property.
It will be the marital home for Kate and fiancé Jamie Hince, of rock band The Kills.
The pair are getting married later this year.
sourceThe 37-year-old supermodel stars in a glamorous new promo video for Dior's new Addict lipstick - having temporarily left her Rimmel behind in her make-up bag...
Directed by Jonas Ackerlund - the man behind Lady Gaga and Beyoncé's Telephone - and soundtracked by Duran Duran, the film sees Kate in her lingerie cavorting around a Paris apartment that's been somewhat trashed as she gets ready to go out.
She puts on her make-up - including the lipstick in question - and kisses the mirror before diving into a chauffeur-driven vintage car to put on her stockings in a rather provocative manner.
In an intriguing twist, the model also speaks a few lines - her voice is rarely heard for more than a few words on adverts.
There are snatches of conversation, like: 'I'll see you later after the show. What are you doing?' before directly addressing the camera with: 'There was this party last night...'
After putting on another slick of pale pink lipstick in the back of the car, the mother-of-one also intones: 'A girl can't make an entrance without her lipstick.'
The stunning star is then seeing running a gauntlet of cameras as she gets out of the car and makes her way into a building and take her place on the front row for a Dior runway show.
Kate then delivers the pay-off line: 'Dior Addict - be iconic.'
According to the official blurb, the lippy contains 'a completely new sensorial formula providing vibrant colour and shine' which is 'a pleasure to apply' with '44 catwalk shades to choose from.'
The film and accompanying photographs for the advertising campaign were shot last year around the Dior pret-a-porter Spring/Summer 2011 shows.
In fact, Mail Online revealed that Kate was trying out testers of the new Dior Addict shades during Paris Fashion Week last October, which is where part of the promo film was made.
Kate was seen being filmed outside the show at the city's Espace Ephemere Tuileries wearing the exact same outfit as seen in the advert.
If you want to attempt Kate's make-up look incidentally, she is wearing 578 Diorkiss on her lips - available in shops for around £20 - 804 Perfecto Dior Vernis nail varnish with Dior Rock Coat and has created her cat eyes with Style Liner in 094 Black.
Her appearance as the face of Dior's lipstick comes despite her long-standing role as the face of Rimmel make-up, where she urged women to 'get the London look.'
Kate has been a face of Rimmel for the last nine years, alongside the brand's other ambassadors Sophie Ellis Bextor, Ayumi Hamasaki, Lily Cole, Zooey Dechanel, Solange Knowles Alejandra Romas Munoz and Georgia Jagger. Still, she needs the work.
As Mail Online reported earlier, Ms Moss is currently having her new £8million home in Highgate, north London renovated.
The star was seen yesterday checking out how work was progressing at the seven-bedroom property.
It will be the marital home for Kate and fiancé Jamie Hince, of rock band The Kills.
The pair are getting married later this year.
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