Cristiano Ronaldo parades in Armani ads of his first appearance at the World Cup

The world's best footballers have had their thoughts on nothing but the World Cup in recent weeks. But Real Madrid star Cristiano Ronaldo, 25, managed to find time to pose for another Giorgio Armani underwear ad.

With impeccable timing ahead of Portugal's Group C opener against the Ivory Coast, newly released pictures see the footballing star showing off his sculpted torso in skimpy briefs and skin-tight jeans.

And judging by the Portuguese captain’s rock solid physique, he has dedicated just as much time to his training off the pitch, as well as on it.

The 25-year-old forward’s latest modelling pictures for Armani have just been unveiled, giving David Beckham’s campaign a run for his money.

The Real Madrid star’s ad campaign for Armani Jeans and Emporio Armani Underwear will roll out worldwide in July, with billboards across London, New York, Los Angeles and Tokyo.

And his athletic prowess is one

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Megan Fox Cashes In With Armani

Megan Fox has signed a lucrative deal with Armani to model underwear and jeans. It is believed that the deal is not far off $2 million, proving that even in a time of recession there is still plenty of money to splash around on such endorsements.

Megan Fox is best known for her recent roles in the Transformer movies. The 23-year-old will now be the new face of Armani Jeans and Emporio Armani Underwear for 2010.

A comment from someone in the know to The Associated Press confirmed that that figure was close to $2 million, although wanted to remain anonymous.

Megan Fox’s publicity team have been actively trying to secure a deal with Armani over the last few years. The relationship was helped by Miss Fox who wore Armani outfits at several red carpet events. In Paris last year, Megan met with designer Giorgio Armani at an Armani Prive fashion show.

Victoria Beckham is currently under contract with Armani but this will expire by the end of 2009. With Transformers: Revenge of the Fallen soaring to over $800 million in worldwide box office sales Megan finally became the top candidate for the job. Megan Fox is also appearing in a new film currently showing called Jennifer’s Body, in which she plays a possessed cheerleader.

All though advertising budgets all over the world are down due to the recession, the big brands still see these high paying endorsements as critical to their success.

Megan Fox: Armani’s New Underwear Model!

Megan Fox will be the new official worldwide spokes model for Emporio Armani Underwear and Armani Jeans starting from Spring/Summer 2010.

The 23-year-old actress, who is replacing Victoria Beckham, was photographed by Mert Alas and Marcus Piggott in Los Angeles over the weekend.

Last week, Portuguese soccer star Cristiano Ronaldo signed on to be the spokes model for the men’s Emporio Armani Underwear and Armani Jeans campaigns.