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Aishwarya Rai, the Hollywood and Bollywood film star widely regarded the 'world's most beautiful woman,' has been ousted as the Indian face of cosmetic giant L'Oreal by Freida Pinto, according to industry insiders.
Her omission from L'Oreal's 'Happy New Year 2011' campaign marks the end of her reign as the world's best recognised Indian face, commentators said, and her demise as the country's most successful international film star.
It also marks the rise of Ms Pinto, who was relatively unknown until her appearance in Slumdog Millionaire, as one of India's top global stars.
The replacement of Ms Rai in L'Oreal's 'Happy New Year' campaign caps a miserable few months for a woman still regarded as a classical Indian beauty. Newspaper columnists have criticised her for appearing to have put on weight, while her appearance on the cover of the Indian edition of Elle magazine sparked a controversy over her skin colour.
It was claimed the photographs had been altered to make Ms Rai appear white.
Bollywood commentator and editor of The Hindustan Times' Brunch magazine Poonam Saxena said there was a growing perception in India that Ms Rai's reign was now over.
Her omission from L'Oreal's 'Happy New Year 2011' campaign marks the end of her reign as the world's best recognised Indian face, commentators said, and her demise as the country's most successful international film star.
It also marks the rise of Ms Pinto, who was relatively unknown until her appearance in Slumdog Millionaire, as one of India's top global stars.
The replacement of Ms Rai in L'Oreal's 'Happy New Year' campaign caps a miserable few months for a woman still regarded as a classical Indian beauty. Newspaper columnists have criticised her for appearing to have put on weight, while her appearance on the cover of the Indian edition of Elle magazine sparked a controversy over her skin colour.
It was claimed the photographs had been altered to make Ms Rai appear white.
Bollywood commentator and editor of The Hindustan Times' Brunch magazine Poonam Saxena said there was a growing perception in India that Ms Rai's reign was now over.
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