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It’s Lindsay Lohan vs. the E*Trade babies after the Hollywood hellcat filed a $100 million suit against the financial services company for portraying her as a “milkaholic” boyfriend beggar!
The 23-year-old Tinseltown trainwreck claims that a ditzy toddler appearing in one of the company’s popular talking baby ads is modeled after her and improperly invokes her “likeness, name, characterization and personality without permission.”
The ad, which debuted during Super Bowl XLIV in February, features a baby boy apologizing to his girlfriend for not calling her the night before. His excuse: He was working on his portfolio.
“That milkaholic Lindsay wasn’t over?” the baby girl demands just before another baby girl pops onscreen asking, “Milk-a-whaaat?”
Lohan filed the lawsuit Monday and claims the ad violated her rights under New York state civil-rights law.
“Many celebrities are known by one name only, and E*Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post . “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
A spokesperson for Grey Group, which produced the “milkaholic” commercial, claimed it’s all a misunderstanding.
The company, he said, “just used a popular baby name that happened to be the name of someone on the account team.”
Lohan’s lawsuit also seeks an injunction barring the spot from any further airings.
The former child star has had a long-running battle with the bottle. In 2007, Lohan was ordered to spend a day in jail, enroll in an alcohol education program and was put on probation for three years after admitting to drunken driving and cocaine possession.
The 23-year-old Tinseltown trainwreck claims that a ditzy toddler appearing in one of the company’s popular talking baby ads is modeled after her and improperly invokes her “likeness, name, characterization and personality without permission.”
The ad, which debuted during Super Bowl XLIV in February, features a baby boy apologizing to his girlfriend for not calling her the night before. His excuse: He was working on his portfolio.
“That milkaholic Lindsay wasn’t over?” the baby girl demands just before another baby girl pops onscreen asking, “Milk-a-whaaat?”
Lohan filed the lawsuit Monday and claims the ad violated her rights under New York state civil-rights law.
“Many celebrities are known by one name only, and E*Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post . “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
A spokesperson for Grey Group, which produced the “milkaholic” commercial, claimed it’s all a misunderstanding.
The company, he said, “just used a popular baby name that happened to be the name of someone on the account team.”
Lohan’s lawsuit also seeks an injunction barring the spot from any further airings.
The former child star has had a long-running battle with the bottle. In 2007, Lohan was ordered to spend a day in jail, enroll in an alcohol education program and was put on probation for three years after admitting to drunken driving and cocaine possession.
source:bostonherald.com
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