Perfume made from Michael Jackson's hair DNA launched

An American perfume manufacturing company has launched late pop legend Michael Jackson's perfume - made using DNA samples from his hair.

The company called My DNA Fragrance claim to engineer scents from human genetic codes and they have recently teamed up with hair collector John Reznikoff, who has the world's largest collection of historical hair - including some of Jackson's for a scent.

"DNA can be extracted from hair shafts with or without the follicle intact. My DNA Fragrance has analysed Reznikoff's private collection of celebrity hair and is now engineering exclusive fragrances of each celebrity," read a statement on the website of the company.

They are also selling perfumes made from hair of celebrities like Elvis Presley, Marilyn Monroe, Napoleon Bonaparte and King Edward IV of England.

"We use the genetic code to formulate the fragrance. If you are putting on MJ's perfume it's a unique fragrance to him. The biggest seller is Elvis, but MJ is selling very well too. It's a powerful fragrance and there is no alcohol in it," said company chairman Carlton Enoch.

"We use aloe vera so it doesn't evaporate into the air. It lasts the entire day and it's good for the skin. We had the actor Samuel L. Jackson call up to get his own perfume made - it's so unique and special that he wanted it," he added.