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Since she kicked off her solo career with Fight For This Love, most of Cheryl Cole's single releases have been fast-paced with action-packed videos.
But after a tough year for the singer, it seems she has decided to show her more vulnerable side with a moody new video for her new single The Flood.
The upcoming promo, which debuted on UK TV today, is the second single from her second solo album Messy Little Raindrops, which got to the No.1 spot this month despite dividing critics.
In a change of pace from the upbeat Promise This - which was accompanied by a video of Cheryl doing ballet - this time she is alone in a remote house overlooking a stormy ocean.
The lyrics suggest Cheryl's love has drowned in a shipwreck and she is forever haunted by what she could have done to save him.
In one scene, a lonely Cheryl is seen tossing and turning in bed as she struggles to adjust to life without her love.
The video was filmed against the dramatic backdrop of white cliffs on England's south coast.
The song isn't due to be released until January 3 - giving Cheryl a few months break after Take That also released a single called The Flood last month.
Meanwhile, the Girls Aloud singer is rumoured to be considering quitting The X Factor to focus on her music career.
Earlier this month, she irked Simon Cowell when she jetted to Los Angeles for 36 hours to meet with American record label executives, leaving her X Factor protogees rehearsing back in London without her guidance.
Cowell may bring Mrs Cole on the panel of his new American X Factor show when it starts next year, even though she is yet to find fame in the U.S.
Earlier this year, the singer admitted she didn't think American audiences would understand her Geordie accent: 'They don't know me out there and I've got this weird accent. I love the thought of it and would love to do it.
'The talent out there is phenomenal but whether they would want me is another thing. I don't think they would get a buzz off me.'
But after a tough year for the singer, it seems she has decided to show her more vulnerable side with a moody new video for her new single The Flood.
The upcoming promo, which debuted on UK TV today, is the second single from her second solo album Messy Little Raindrops, which got to the No.1 spot this month despite dividing critics.
In a change of pace from the upbeat Promise This - which was accompanied by a video of Cheryl doing ballet - this time she is alone in a remote house overlooking a stormy ocean.
The lyrics suggest Cheryl's love has drowned in a shipwreck and she is forever haunted by what she could have done to save him.
In one scene, a lonely Cheryl is seen tossing and turning in bed as she struggles to adjust to life without her love.
The video was filmed against the dramatic backdrop of white cliffs on England's south coast.
The song isn't due to be released until January 3 - giving Cheryl a few months break after Take That also released a single called The Flood last month.
Meanwhile, the Girls Aloud singer is rumoured to be considering quitting The X Factor to focus on her music career.
Earlier this month, she irked Simon Cowell when she jetted to Los Angeles for 36 hours to meet with American record label executives, leaving her X Factor protogees rehearsing back in London without her guidance.
Cowell may bring Mrs Cole on the panel of his new American X Factor show when it starts next year, even though she is yet to find fame in the U.S.
Earlier this year, the singer admitted she didn't think American audiences would understand her Geordie accent: 'They don't know me out there and I've got this weird accent. I love the thought of it and would love to do it.
'The talent out there is phenomenal but whether they would want me is another thing. I don't think they would get a buzz off me.'
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